What Is Envato Elements? How Does It Differ from Envato Market?

What Is Envato Elements? How Does It Differ from Envato Market?

Understanding the Envato Ecosystem The Envato family offers a wide range of digital assets, from WordPress themes and plugins to stock photos, videos, and music tracks, as well as online learning resources. It is a massive ecosystem where developers and designers can showcase and sell their work on third-party platforms. However, depending on their role, users may only engage with a fraction of these offerings.

Envato Market vs. Themeforest: What’s the Difference?

Among all the platforms under Envato, Themeforest is the most well-known. Although it is just one category within Envato Market, specializing in WordPress themes (while plugins are sold on Codecanyon), it has its dedicated website domain: Themeforest (https://themeforest.net/) – WordPress themes and templates, Codecanyon (https://codecanyon.net/) – WordPress plugins and scripts

Since themes are in high demand, many users only remember Themeforest and may not be familiar with the broader Envato ecosystem.

What Is Envato Elements?

Envato promotes Envato Elements through platforms like Envato Market (often via dismissible banner ads at the top of the site). The brand’s signature pink button (later changed in color) differentiates it visually.

Previously, Envato Elements was marketed primarily as a stock asset library, making it seem more limited compared to Envato Market. However, the line between the two has blurred, with both platforms now offering WordPress themes, plugins, and more.

Differences in business models

Envato Elements: A Subscription-Based Asset Library. Unlike Envato Market, which operates on a per-item purchase model, Envato Elements offers an unlimited subscription model.

In terms of product transparency, branding responsibility for sellers, detailed specifications, marketing descriptions, support services, and competition among similar sellers, for a one-time purchase of a theme or plugin, consumers who prefer to compare options may find Envato Market a more advantageous choice (beyond just visual appeal).

Envato Elements caters to a different audience. The key to Envato Elements‘ selling point is “officially curated, convenient as a go-to asset library”, making Envato Elements a preferred choice for users who browse and download frequently.

Summary: Which One Should You Choose?

• For WordPress themes (including block editor & Elementor support) and HTML templates → Themeforest
• For stock assets, including graphics, video, and photography → Envato Elements
• For WordPress plugins and coding resources → Codecanyon

P.S. While revisiting Mojo Market, I found that it still integrates with hosting providers. However, I only purchased from there once and have not followed its updates since.