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LINE Notify to End in 2025: Messaging API Alternatives for Marketers, Developers, and Business Owners
LINE Notify will cease service on March 31, 2025. All functions, including the old API and personal pages, will be discontinued from April 1, 2025. This article outlines key dates and explores two alternatives: Messaging API and LINE Official Account, helping marketers, developers, and business owners prepare.
This kind of service announcement should focus on the preparation and implementation of follow-up alternatives—Messaging API and LINE Official Account—rather than just highlighting the discontinuation or added costs. Therefore, this article aims to consolidate relevant information, helping marketers, developers, and business owners with specific service needs prepare proactively and positively.
Introduction
Since its launch in September 2016, LINE Notify has been an essential tool for developers to send notifications. However, LINE has announced that the service will end on March 31, 2025 1, and all functions will cease on April 1, 2025. For many users, this means transitioning to a new notification system. LINE recommends using the Messaging API as a replacement. This article will explore its features and pricing tiers.
Key Dates for LINE Notify Service Termination
- March 31, 2025: LINE Notify service ends, and no further support will be provided.
- April 1, 2025: All LINE Notify functions will be discontinued, including API access, personal pages, and token issuance.
- May 12, 2025: The LINE Notify website, API documentation, and support center will be removed.
Alternative Solution: Messaging API
The Messaging API is LINE’s recommended replacement, specifically designed for businesses and developers requiring automated notifications and advanced interactive features. This API offers more comprehensive functionalities compared to LINE Notify, such as targeted audience segmentation and automated messaging.
Overview of Messaging API Features
- Push API: Allows proactive notifications, with costs calculated based on the number of messages sent.
- Reply API: Enables automated responses to user messages, without incurring additional costs.
- Targeted Audience Segmentation: Sends messages to specific user groups based on behavior and tags.
Pricing Comparison for Messaging API Plans 2
| Plan Tier | Monthly Free Quota | Cost per Message (Exceeding Quota) | Ideal For | Additional Features |
|---|---|---|---|---|
| Free Plan | 500 messages | NTD 0.10 | Small businesses, startups | Basic message delivery |
| Basic Plan | 5,000 messages | NTD 0.08 | Growing businesses | Chatbots, auto-replies |
| Advanced Plan | 50,000 messages | NTD 0.06 | High-frequency notifications, large enterprises | Enhanced interactive features, multimedia |
| Custom Plan | Tailored | Quoted based on requirements | Enterprises with special needs | Custom API, professional technical support |
Plan Analysis
- Free Plan: Ideal for small businesses just starting with notifications. The 500-message free quota can meet initial needs.
- Basic Plan: Suitable for growing businesses with frequent notification needs, offering 5,000 free messages and lower costs per message.
- Advanced Plan: Designed for enterprises with high-volume notification demands, featuring 50,000 free messages and enhanced multimedia interaction options.
- Custom Plan: Tailored for large-scale enterprises with specific requirements, offering customized API solutions and dedicated technical support.
LINE Official Account Pricing Plans3
In addition to the Messaging API, the LINE Official Account is another viable alternative for businesses that previously relied on LINE Notify. The LINE Official Account’s pricing structure is better suited for marketers and business operators, especially those who do not require highly automated features.
LINE Official Account Pricing Plan Comparison
| Plan Tier | Monthly Free Quota | Cost per Message (Exceeding Quota) | Ideal For | Additional Features |
|---|---|---|---|---|
| Light Plan | 200 messages | Not available | Small businesses, startups | Basic message delivery |
| Standard Plan | 3,000 messages | Not available | Growing businesses | Chatbots, auto-replies |
| Premium Plan | 6,000 messages | NTD 0.2 per message | High-frequency notifications, large enterprises | Enhanced interactive features, multimedia |
Plan Analysis
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- Light Plan (Official Account): Suitable for businesses with low message needs; 200 messages are free but cannot purchase additional messages.
- Standard Plan: Provides 3,000 free messages for growing businesses but lacks the option for additional messages.
- Premium Plan: Best for high-volume notifications with 6,000 free messages and a scalable cost for exceeding the quota.
Practical Steps for Marketers and Developers
For Marketers:
- Familiarize yourself with the Messaging API pricing tiers to plan your future marketing strategies.
- Use the free quota estimation tools to decide whether to upgrade to a paid plan.
For Developers:
- Test and integrate the Messaging API 4 to ensure a smooth transition for notification systems.
- Update your application’s notification logic to maximize the free message quota.
Pros and Cons
Pros:
- Flexible Free Plan: Suitable for small to medium-sized businesses.
- Comprehensive Features: Provides more interactive options compared to LINE Notify.
- Transparent Costs: Detailed pricing structure helps businesses plan budgets effectively.
Cons:
- Migration Costs: Requires developers to invest time in integrating the new API.
- Limited Free Quota: For enterprises with high-frequency notifications, the free plan may not suffice.
FAQ
What is the difference between Messaging API and LINE Official Account?
The Messaging API is designed for developers who require advanced automation and API integration to send messages, making it suitable for businesses with large-scale notification needs. In contrast, LINE Official Account is geared towards small to medium-sized businesses that require simple notification functions with fixed monthly plans.
Who should use Messaging API instead of LINE Official Account?
Businesses needing frequent, automated notifications—such as e-commerce platforms or apps that send transactional messages (e.g., purchase confirmations)—should opt for Messaging API. For businesses with lower notification volumes, LINE Official Account may be sufficient.
How much does it cost to use LINE Official Account vs. Messaging API?
LINE Official Account plans start from 0 TWD for 200 free messages, up to 1,200 TWD for 6,000 free messages, with additional messages costing 0.2 TWD each. Messaging API provides 500 free messages and charges 0.10 TWD per additional message, with scalable pricing based on usage.
Conclusion
While LINE Notify is nearing its end, LINE’s Messaging API offers a powerful alternative with free message quotas and more interactive features. Marketing and technical teams should begin the transition early to ensure seamless notification capabilities. For businesses, choosing the right plan and integrating the Messaging API will be a critical part of future digital communication strategies.
References
- LINE Notify Service Termination Announcement ↩︎
- Messaging API Official Documentation ↩︎
- LINE Official Account 2023 Pricing Plan ↩︎
- LINE Notify API Documentation ↩︎
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